David B. Wolfe's Ageless Marketing: Strategies for Reaching the Hearts and PDF

By David B. Wolfe

ISBN-10: 0793177553

ISBN-13: 9780793177554

A publication that I hold touching on. rather well written. My simply feedback, i'd have loved to have noticeable extra actual global instances or examples.

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Additional info for Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

Sample text

It is a time that is eerily reminiscent of an adolescent going through identity crisis. Questions like What is my life about, anyway? and At the end of the day, what matters most in life? pop into consciousness. Many new midlifers think: I only get one go at life, so maybe I should try for the brass ring one more time. I need something—perhaps someone—to restore meaning and completeness to my life. In this mental milieu, wives may kick husbands out of their lives and enroll in self-help programs or return to college, and husbands may leave wives and head for a car dealership to buy a sporty new convertible.

Each store is designed to stimulate imaginative intercourse between customers and the retail environment. Imagination is a specialty of the right brain. The left brain is not so inclined. Rather than seeking new ways and new experiences, the left brain is more comfortable following a path already traveled. It has less appetite for adventure than the more playful right brain does. Anthropologie connects with what are called Being Experience aspirations in Chapter 14. Being Experiences are ineffable, transcendent experiences that stimulate the pleasure centers of the brain.

In a July 1999 release, J. D. " [5] Product-centric corporate cultures make product features, functional benefits, and economic value the core focus of their marketing. But these core values are grounded in the narcissistic and materialist worlds of the young. The emergence of the New Customer Majority calls for product-centric cultures to turn themselves into customer-centric cultures. Customer-centric companies acknowledge the role of customers in determining the value of a product, as C. K. Prahalad and Venkatram Ramaswamy observe in a richly insightful paper entitled The Value Creation Dilemma: New Building Blocks for the Experience Revolution: The Holy Grail for the consumer is fulfilling experiences ...

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Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority by David B. Wolfe


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